Bluff Magazine: The Legacy of a Poker Industry Publication
For over a decade, Bluff served as a premier American publication dedicated to the intricate world of poker. Catering to both enthusiasts and professionals, the magazine provided deep insights into the game and the personalities that shaped the industry during a period of significant growth for the sport.
The Evolution of Bluff Magazine
Founded in June 2004 by Eric Morris and Eddy Kleid, Bluff entered the market during the height of the poker boom. The first issue was released in October 2004, initially launching as a bimonthly publication. Due to its growing popularity and demand, the magazine transitioned to a monthly schedule in August 2005.
While based in Atlanta, Georgia, the publication's reach extended far beyond the United States. To serve a global audience, separate editions were produced for Australasia, South Africa, Latin America, and Europe.
Strategic Growth and Acquisitions
Bluff expanded its influence by integrating digital data with traditional journalism. In December 2006, the company acquired thepokerdb.com, a specialized online tournament database that provided critical statistics and records for competitive players.
The corporate ownership of the publication shifted in February 2012 when Churchill Downs, the renowned racing and gaming company, purchased Bluff Media.
Industry Influence and the Poker Power 20
Beyond reporting on gameplay and tournaments, Bluff became a tastemaker within the community. The magazine is perhaps best remembered for its annual "Poker Power 20" list, which identified and ranked the 20 most influential figures in the poker industry each year.
Despite its success and global footprint, production of the magazine eventually ceased in February 2015.
Key Facts
- Founders: Eric Morris and Eddy Kleid.
- Operational Period: June 2004 to February 2015.
- Headquarters: Atlanta, Georgia, United States.
- Global Reach: Published editions for Europe, Latin America, South Africa, and Australasia.
- Major Acquisition: Purchased thepokerdb.com in 2006.
- Parent Company: Acquired by Churchill Downs in 2012.
| Attribute | Detail |
|---|---|
| ISSN | 1945-5550 |
| First Issue | October 2004 |
| Final Issue | February 2015 |
| Frequency | Monthly (from August 2005) |
| Website | www.bluff.com |
Frequently Asked Questions
Who founded Bluff Magazine?
Bluff Magazine was founded by Eric Morris and Eddy Kleid in June 2004.
What was the Poker Power 20?
The Poker Power 20 was an annual list compiled by the magazine to recognize the 20 most important and influential people in the poker industry.
When did the magazine stop publishing?
The final issue of Bluff Magazine was released in February 2015.
Did Bluff Magazine operate outside of the United States?
Yes, the magazine published separate editions for Europe, Latin America, South Africa, and Australasia.
Which company acquired Bluff Media?
Churchill Downs purchased Bluff Media in February 2012.