Evolve USA: Promoting Gun Safety Through Voluntary Action
In the complex landscape of American gun politics, Evolve USA stands out by focusing on the personal responsibility of gun owners. Established as a 501(c)(3) nonprofit organization—a legal status in the United States that grants tax-exempt status to charitable organizations—Evolve USA advocates for gun safety through a unique, non-confrontational lens.
The organization was founded on June 25, 2013, by Rebecca and Jon Bond. The catalyst for its creation was the tragedy of the Sandy Hook Elementary School shooting, which prompted the founders to seek practical ways to reduce the prevalence of firearm-related accidents.
A Unique Approach to Gun Safety
Unlike many advocacy groups that focus on legislative battles or political lobbying, Evolve USA emphasizes individual, voluntary actions. Their primary goal is to prevent accidental shootings by encouraging gun owners to take proactive steps in securing their weapons.
To reach a wider audience, the organization has utilized creative communication strategies. In 2015, Evolve USA launched a media campaign that gained significant attention for its use of humor. The campaign employed "hilarious social faux pas" to highlight the inherent dangers of keeping unsecured guns within a household, making a serious message more accessible to the general public.
Key Facts
- Founded: June 25, 2013, by Rebecca Bond and Jon Bond.
- Legal Status: 501(c)(3) nonprofit organization.
- Primary Mission: Advocating for gun safety and the prevention of accidental shootings.
- Headquarters: New York, New York, U.S.
- Former Name: Evolve Together.
Organizational Overview
Evolve USA operates under the leadership of Director Rebecca Bond and Co-director Jon Bond. Based in New York City, the organization maintains a lean operational structure focused on its advocacy goals.
| Detail | Information |
|---|---|
| Tax ID Number | 30-0792448 |
| Revenue (2016) | $30,000 |
| Expenses (2016) | $31,100 |
| Official Website | evolveusa.com |
| Coordinates | 40°44′04″N 73°59′48″W |
Frequently Asked Questions
What is the primary goal of Evolve USA?
The primary goal of Evolve USA is to advocate for gun safety, specifically focusing on voluntary individual actions to prevent accidental shootings.
Who founded Evolve USA and why?
The organization was founded by Rebecca Bond and Jon Bond on June 25, 2013, following the Sandy Hook Elementary School shooting.
How does Evolve USA differ from other gun advocacy groups?
While many groups focus on political or legislative changes, Evolve USA focuses on voluntary, individual efforts to improve safety within the home.
What was the nature of their 2015 ad campaign?
The 2015 campaign used humor and social faux pas to illustrate the dangers of keeping guns in the house, which helped the organization gain media attention.
What is the legal status of Evolve USA?
Evolve USA is a 501(c)(3) nonprofit organization.