CTR

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Digital Advertising Metrics: The Limitations of Clicks and Viewthrough

Digital Advertising Metrics: The Limitations of Clicks and Viewthrough Most digital media platforms—including search engines, social networks, and forums—rely on banner advertising to gen...

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Digital Advertising Operations and Display Ad Strategy

Digital Advertising Operations and Display Ad Strategy Launching a successful digital advertising campaign requires a synchronized effort between multiple specialized roles and a deep und...

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