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Site Retargeting: How Display Advertising Re-engages Website Visitors

Site Retargeting: How Display Advertising Re-engages Website Visitors In the competitive landscape of digital marketing, capturing a user's attention is only half the battle. Many visitor...

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Digital Advertising Metrics: The Limitations of Clicks and Viewthrough

Digital Advertising Metrics: The Limitations of Clicks and Viewthrough Most digital media platforms—including search engines, social networks, and forums—rely on banner advertising to gen...

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