Articles/business case studies

business case studies

2 articles

Ivey Publications: Case Studies, Business Journal, and Business Review

Ivey Publications: Advancing Business Education and Research Ivey provides a comprehensive ecosystem of academic and professional publications designed to bridge the gap between theoretic...

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Edsel and A&W: Case Studies in Market Failure

Edsel and A&W: Lessons in Marketing and Consumer Psychology In the world of business, success is often determined by more than just the quality of a product. Even with significant inv...

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